US demand for nonwoven roll goods is projected to rise at rate of 3.7% a year to US$6.3 billion in 2013. According to a new study from The Freedonia Group, population, the ageing of the US population, leading to sizeable increases in the number of people 65 years and older, will boost demand for nonwovens used in medical/surgical and adult incontinence products. On the other hand, the US represents a mature market for a number of nonwoven goods, including baby wipes and diapers, which will dampen overall sales gains over the next three years, as will competition from other types of materials.
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