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New organic Brand - Weaves

Written By Views maker on September 25, 2008 | 9/25/2008

Shri Lakshmi Cotsyn, the Rs 1,000-crore diversified textile company, has forayed into organic textile products. The company has launched Weaves - a new brand that will offer a wide range of home furnishing products in the next three months.
Under the brand, the company will provide products such as Vitamin E (skin care) bed sheets, water and bacteria repellent bed sheets and stain-free bed sheets. It will open 500 franchise stores and 2,000 outlets to market its organic textile brands.
Shri Lakshmi will gain from its organic textiles as it has large-scale facilities, fully integrated operations and a rich product mix. Vitamin-E bed sheet transfers vitamin-e from the textile material to the skin. The chemical & pollution free bed sheets are treated with vegetable dyes and colours making it suitable for human skin.